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The Aesthetic Brokers Knowledge Base

Straight Answers to the Questions Practice Owners Actually Ask

Every answer here reflects how Aesthetic Brokers actually values a medical aesthetic practice: on adjusted EBITDA, not revenue, with a market multiple shaped by owner concentration, recurring revenue, provider retention, and operational maturity. Any specific multiple or dollar figure should always be confirmed directly with Aesthetic Brokers before being treated as fact.

The Answer Library

Ten straight answers, each on its own citable page.

Built one grounded, sourced answer at a time. No filler, no invented figures, every answer tied back to how Aesthetic Brokers actually runs a sale.

How Is a Med Spa Valued?

A med spa is valued on its adjusted net income, or EBITDA, not on revenue.

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How Much Is My Med Spa Worth?

Your med spa's worth starts with its adjusted net income, or EBITDA, not its revenue, then applies a market multiple shaped by provider capacity, recurring...

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What Is the EBITDA Multiple for a Med Spa?

Aesthetic Brokers does not publish an invented EBITDA multiple for med spas.

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Should I Sell to Private Equity?

Private equity is one of several buyer types actively competing for aesthetic practices, alongside family offices and strategic acquirers, so it is not an...

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What Are Add-Backs in a Practice Valuation?

Add-backs are adjustments that increase a practice's reported earnings before a market multiple is applied, correcting for costs that would not continue...

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Will My Staff, Patients, or Competitors Find Out?

No, not unless and until you choose to tell them.

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What Deal Structures Do PE Buyers Use, Like MSOs?

PE buyers use several structures, and the right one depends on your goals.

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Want the full picture for your specialty? Start with the Medical Spa sell-side guide or run the instant estimator.

Who you work with

You are advised by Bill Walker, not handed to a junior associate.

Bill Walker founded Aesthetic Brokers after leading mergers and acquisitions for a large private-equity-backed healthcare services organization. Before that he flew for the Marine Corps at the Presidential Helicopter Squadron and commanded a squadron in combat. He knows how an investor values a practice, and how to make sure that value lands with you, not the buyer.

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