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A med spa is valued on its adjusted net income, or EBITDA, not on revenue. A market multiple is then applied on top of that figure, shaped by provider capacity, recurring membership revenue, patient retention, and how much the owner personally performs the clinical treatments. That value is always shown as a range, never a single number.
A confidential ballpark in under two minutes, no email required.
What Moves The Number
Two med spas with the same top-line revenue can be worth very different amounts. The difference sits in these four drivers, each of which either raises or lowers the multiple applied to your adjusted net income.
Memberships and patients on a true treatment cadence are the closest thing in aesthetics to predictable, lifetime revenue, and it is exactly what a professional buyer underwrites.
Buyers pay for what the practice is capable of: defined benchmarks per service line, multiplied by the providers and treatment rooms you actually have.
A team that holds, executes protocols the same way every time, and keeps patients loyal after you step back is a core part of what makes you valuable at exit.
If you personally generate most of the revenue, you have built a job, not yet a brand. The goal before market is value that survives your reduced hours.
| Recurring revenue | Effect on the multiple | Buyer appetite |
|---|---|---|
| None / <15% | Lowest in range | Selective |
| 15% – 30% | Mid-range | Strong |
| 30%+ (membership-led) | Top of range | Competitive |
Directional only. Published dashboards use Aesthetic Brokers' verified comps with cited methodology and a freshness stamp. No invented numbers ship, and your real number comes from a confidential, practice-specific analysis.
How Value Is Built
The pattern is public: recurring mix and scale move a med spa from a great job to an investable company. Your confidential report normalizes your earnings, applies your real comps, and shows exactly which moves widen the spread in your favor.
Run my numbers →How You Get Your Real Number
A confidential ballpark in under two minutes, no email required. It is an estimate only, a ballpark from limited inputs plus published industry M&A benchmarks, generated on your device with nothing stored or sent unless you choose to continue.
Run the estimator →A valuation begins with a confidential consultation, and no information is shared with any buyer until you decide you are ready. We give you the same view a buyer's quality-of-earnings team would have, but privately and on your terms. Your real number depends on your economics, which a confidential review maps precisely.
See the full FAQ →When you request your confidential report, you receive:
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This is one answer inside a larger picture. The complete Medical Spa sale process, buyer pool, and FAQ live on the Medical Spas hub.
Who you work with
Bill Walker founded Aesthetic Brokers after leading mergers and acquisitions for a large private-equity-backed healthcare services organization. Before that he flew for the Marine Corps at the Presidential Helicopter Squadron and commanded a squadron in combat. He knows how an investor values a practice, and how to make sure that value lands with you, not the buyer.
Talk with Bill about your practiceStart with a confidential, two-minute read on where you stand.